IFAA
A stronger home for advisers.
A sharp adviser-focused website and Right Fit Quiz for a newly united insurance association.
A clearer way
forward.
As two insurance groups came together, IFAA needed a sharp digital identity, a clear member proposition and a more useful adviser lead pathway.
What we
built.
- A unified digital experience for the newly merged adviser association
- Clear adviser benefits, member stories and partner proof
- A Right Fit Quiz to help advisers assess whether IFAA suits them
- A flexible structure for news, success stories and future members
A stronger member proposition, clearly shown.
The website brings the organisation together around a clear value proposition for independent advisers. Benefits, community and success stories now sit within one confident experience that feels consistent with the new IFAA brand.
The Right Fit Quiz gives prospective members a useful next step. Instead of a generic contact form, advisers can consider the questions that matter and reach the IFAA team with a stronger understanding of the relationship.
We worked carefully with the project stakeholders through launch and included 30 days of minor refinements afterwards. That gave the team room to add final stories, people and details without holding back the launch or creating surprise costs.
- Clearer adviser value proposition
- Purpose-built Right Fit Quiz
- 30 days of post-launch refinements
What could work
better in your business?
Let’s find out in a free 30-minute chat.
Let’s talk about itExplore Professional services websites