Sort a frustrating workflow.
Less copying, chasing and double handling. We connect the steps, with AI where it helps and your people in control.
Explore a few ideasLess admin.
More time for
your business.
Custom software, AI workflows and CRMs. Built around the way you work, by a friendly Auckland team.
Bring one frustrating job.
No technical brief needed.
Having trouble playing? Open the video directly.
Start with what
you need a hand with.
One useful workflow or a whole business system. We’ll help you find the right place to start.
Build your business system.
A custom CRM, portal or assessment platform. One place to see what’s happening and what needs doing next.
Explore Workflow CRMBuild it yourself, with backup.
Build your own tools with solid hosting, database and email foundations. Our team is available by the hour when you need a hand.
Explore supported self-developmentOne clear system.
A worldwide team.
350 facilitators. More than 20 countries. We brought Davis’s enquiries, lead allocation and reporting into one system that fits their team.
Designed around their actual workflowCornerstone Security
Less double handling.
More time for customers.
Disconnected tools and spreadsheets were slowing the team down. We built a Workflow CRM around their business and connected it to Fergus, with clearer reporting and less admin.
Read Cornerstone’s story“I cannot believe how fabulous the team is in our system. It is so refreshing to be heard, and not be made to feel a nuisance - and they can quickly deliver a solution better than we asked for! Feeling spoilt!”
Good people.
On your side.
We’ll put the kettle on.
No need to turn up with a technical brief. Bring us the spreadsheet or the job that drives you up the wall. We’ll have a chat, ask a few questions and work out what would actually help.
Meet Virtual Innovation
How we work
with you.
Everything is built around your business and what you need. Before we suggest working together, we make sure we can help.
- Show us the job.
Show us the job your team keeps doing twice.
- Agree a useful first version.
Clear scope. Clear costs. Something useful to try.
- Get your team going.
Training and support, with room to grow.
Custom business systems
$5,000–$30,000+ + GST
A starting guide. We’ll quote your build and ongoing costs clearly.
Let’s work out your first step.
Book a free 30-min callA friendly chat about what would make a difference.
What could we
make easier?
Chasing quotes? Copying the same details twice? Here are a few things we could take off your list.
Win the work
- Create proposals from customer details
- Follow up quotes automatically
- Send enquiries to the right person
- Book discovery calls
- See which leads need attention
Keep jobs moving
- Turn accepted quotes into jobs
- Allocate work to your team
- Schedule recurring servicing
- Send reminders before deadlines
- Track approvals in one place
Cut the double handling
- Match expenses to jobs
- Connect job details to Xero invoices
- Capture receipts on the go
- Keep customer details in sync
- Bring online enquiries into your CRM
Look after customers
- Send progress updates
- Keep notes and conversations together
- Collect feedback after a job
- Remind customers about renewals
- Let customers check progress in a portal
Help your team
- Give new starters a clear checklist
- Keep training videos in one place
- Record time against jobs
- Make handovers easier with checklists
- Give each person a useful daily task list
See what matters
- See workload across your team
- Track time and costs against a job
- Spot overdue work
- Summarise notes with AI
- Build reports around your business
See something that would help? Let’s talk about it.
Keep the apps
you already love.
Accounts
Outlook & Microsoft 365
Google Workspace
Payments
Connections depend on each app’s available integrations, permissions and plan. We check the details with you.
Less busywork.
More possibility.
What could your team do with those hours back?
A few minutes saved on a job you do every day soon adds up. Pop your numbers in and see what it could mean for your team.
Potential annual value of time freed up
1,440 team hours a year to use differently.
Tap + or −, or type your own numbers.
Enter people (1–500), minutes (0–480) and hourly cost ($1–$500).
Illustration: people × minutes ÷ 60 × hourly cost × 5 days × 48 weeks. This is capacity, not guaranteed cash savings. Build, hosting and support costs are not deducted.
A little clearer.
Before we even chat.
Which job should you automate first?
A practical starting point for NZ businesses.
Read the guideGet your foundations right.
Hosting, databases and a local team to call.
Explore self-developmentMake assessments easier to deliver.
A clearer experience for your team and clients.
Explore assessment platformsYour questions.
Answered.
When is custom software better than an off-the-shelf system?
When you’re spending more time working around your software than getting things done. Or when the whole process lives in Ethel’s head. Lovely Ethel, but she deserves a holiday too! We’ll look at how you work, what’s slowing you down and whether a custom system would actually make life easier. If an off-the-shelf tool fits, we’ll say so.
What kind of custom software do you build?
We’re an Auckland team building CRMs, client portals, assessment tools, dashboards and connected workflows for businesses across New Zealand and beyond. It’s about making your life easier, not getting rid of staff. Give your people less copying and chasing, and more time to look after customers, win work and do the jobs they’re good at.
Can we start with just one part of our workflow?
Absolutely. Bring us one job that’s doing your head in. It might be following up enquiries, allocating work or chasing an approval. We’ll agree on a useful first version, let your team try it and build from there. You don’t need to sort the whole business in one go.
Can it connect to Xero, Microsoft 365 and our existing apps?
Often, yes. You shouldn’t have to give up tools your team already likes. We can look at Xero, Outlook and Microsoft 365, Google Workspace, Stripe and other apps you use. We’ll check what each one allows, along with permissions and any extra costs, before quoting. The aim is simple: enter it once and get on with your day.
What do we own, and are there ongoing costs?
It’s your business system. We hand over the custom code and documentation, and you keep control of your data. Any third-party services or open-source tools still have their own licence terms. Hosting, maintenance, support and paid integrations can carry ongoing costs. We’ll talk you through those before we start, so you know what you’re signing up for.
How long does custom software development take?
Six to twelve weeks is a realistic guide for many projects. A small first stage can be quicker; tricky integrations or moving old data can take longer. We’ll agree on a plan with you and show you working progress along the way. Your team gets a say while we’re building, so there’s no big mystery reveal at the end.
How do you look after security and reliability?
We start by understanding what information you hold and who needs access to it. Then we plan permissions, backups, hosting and data handling around your business, and test what we’ve agreed before launch. If your industry needs a particular certification or compliance review, we’ll discuss that separately and make sure it’s included in the scope.
Will you help our team after launch?
Yes. We want your team to feel comfortable using what we’ve built. Our usual build scope includes training, documentation and 30 days of post-launch support. We can put guidance inside the system too, so the answer isn’t always “ask Ethel”. And when you’re ready for the next improvement, we’re here to help.
No match yet. Try another word, or ask us when we chat.
Let’s make work
work better.
A free 30-minute conversation.
If we can help, great. If not, no pressure.